On this page, you can view details of individual courses, including an overview, price, topics covered, duration, playback compatibility, and a preview.

To purchase a course after seeing details, click Add to Cart.

To return to the list of courses, click Back.

Available for Purchase
PMSA Relationship Selling
PMSA Relationship Selling $195.00

Purchasing courses for others?  Click here. Add to Cart

This course, designed for the sales professional, provides knowledge of four essential aspects of successful selling: Preparedness, Making the sale, Saving the sale, and After the sale (PMSA). By the end of this course, you should be able to apply sound philosophies and customer service standards to any sales situation.


The following topics are covered in the PSMA Relationship Selling online course:

Sales Philosophy

  • Four elements of success
  • The science of selling and the art that only you can provide
  • Your most valuable commodity in selling
  • The real goal of a sales presentation

Customer Service Standards

  • 13 ways to ensure exceptional customer service
  • Exchange in abundance
  • How to set yourself apart from others


  • Mentally, physically, and emotionally
  • Setting goals
  • Your most important statistic
  • How to build your career
  • The 13 keys to communication

Making the Sale – The Circle of the Sale

  • Prospecting Clientele
  • Initial contact
  • Establishing trust in you and the company
  • Telephone Techniques
    • Building a person to person relationship
    • How to eliminate the fear people have of you
    • Selling Yourself and the store
  • Needs Assessment
    • What questions to ask, when and how
    • How to insure that your customers hear you
    • The seven key questions
    • The myth known as qualifying
    • Insuring that your prospects trust you
  • Demonstration
    • Creating value in your products
    • Features, benefits, and more
    • Getting your prospects involved
    • Hearing "I'll take it" more often
  • Closing the Sale
    • Adding-on - How, when, what
    • Buying signs - How to recognize them
    • Earning the right to close
    • Seven magic closing techniques
  • Saving the Sale

  • Objections
    • Uncovering the true objection
    • How to handle the objection
    • Is it price or is it value?
  • References - How and when to use
  • Turning over the sale
    • Why, who, when, and how
  • After the Sale

  • Solidifying the sale
  • Building your client/referral base
  • Your future/what happens after sale
  • Conclusion

  • It is up to you
  • Knowledge is power, if you use it
  • Work for success, not money

    PMSA RELATIONSHIP SELLING ONLINE COURSE ASSESSMENT: This course begins with an aptitude test to evaluate current knowledge. It is followed by four course modules each containing review questions. A proficiency test included at the end of this course is designed to reinforce the information presented. A score of 70% is required to receive a certificate of completion.

    PMSA RELATIONSHIP SELLING ONLINE COURSE CERTIFICATE OF COMPLETION: Upon successful completion of this online course, a certificate of completion will be available for download and printing.


    Add to Cart